Le Coq Sportif becomes the official equipment supplier of the Swiss Rugby Union
The Swiss Rugby Union (FSR) is pursuing its development through a new partnership with the Le Coq Sportif brand and the Swiss distributor Ochsner Sport. The Swiss National Rugby Teams, as well as the official representatives and referees, will proudly wear the brand's uniforms for the next 4 seasons.
Le Coq Sportif has been developing its commitment to the world of sport for many years (Football, Rugby, Cycling, Tennis, Boxing, Formula 1, Dance...) and equips clubs and federations at the highest level in these sports. The brand's credibility in rugby is particularly recognized, notably through its partnerships with the French national teams, Racing 92, as well as its involvement with numerous professional and amateur clubs. Le Coq Sportif shares the same strong values as the sport of rugby, such as solidarity, surpassing oneself, respect, and passion.
With this new partnership, the brand wishes to support the objective of the Swiss Rugby Union to develop rugby in Switzerland, but also to establish a rugby culture in the country, notably through the Ochsner Sport network. Indeed, beyond the national teams and referees, all Swiss clubs can benefit from this partnership: an exceptional scheme will be set up with the 70 Ochsner Sport stores throughout Switzerland, enabling all those involved in the sport to equip themselves with Le Coq Sportif brand rugby products.
Veronika Muehlhofer, Director of the FSR: "For the Swiss Rugby Union, this is a historic moment, represented by this new great step in the development of rugby culture in Switzerland. This is the first time that Suisserugby has entered into a partnership with a major brand with a strong rugby tradition, Le Coq Sportif, and at the same time with a central element of Swiss sports culture, Ochsner Sport. We are thus moving forward with our vision to establish rugby as a popular sport in Switzerland and to increase the number of licensees over the next few years by increasing the presence of rugby in Swiss stores."
Bertrand Brême, manager Switzerland Le Coq Sportif: "It is this beautiful story that Le Coq Sportif will have the chance to make history with Suisse Rugby and Ocshner Sport on a territory where sport is a culture, and where rugby deserves to develop. The brand is proud to be able to share its rugby experience with Switzerland its love of shared experiences, and sport for all. I would like to thank the federation's team for this opportunity. See you soon on the fields."