FSR Launches new Logo and Corporate Identity
September 9th, 2016 - For the rugby season 2016-2017, the Swiss Rugby Union launches its new Logo and Corporate Identity.
In collaboration with its official Design Agency Yona Lee Design Studios, the FSR's logo and branding saw a redesign and modernization, while still keeping its true Swiss Identity.
The long tradition of National Flowers being used as the symbol of the country's Rugby Union dates back at least to 1817, when England adopted the Rose as the symbol of its rugby union. The Edelweiss as the national flower of Switzerland, has been the Swiss Rugby Union's symbol since its inception. The old Edelweiss now gets a redesign and a newly modernized look. The red color is maintained but the hue is updated. The shape of the flower changes to mimic the fluidity and dynamism of the sport of rugby, as well as the oval curvature of the rugby ball itself. All the while, the flower retains its characteristic central pollen pods which set it apart from almost any other flower.
Along with the new logo, the FSR is also launching a new "Look & Feel", new typeset (font), updated color scheme, and new design.
"It has been an exciting process, working with the very talented team around Yona Lee and her Design Studio. With them we have reimagined the visual identity of the FSR," says Swiss Rugby Union CEO Veronika Muehlhofer. The new logo has been subject of extensive discussions by the FSR's Central Committee, who finally decided by majority on the new logo. "The next few months will remain very exciting, as we work with Yona Lee and her team to redesign all of the material and branding involved in Swiss Rugby domestically and internationally, and roll it out bit by bit, always conscious of our means and our resources."
Anyone wishing to use or display the FSR's new logo and corporate identity should contact marketing(AT)suisserugby.com for any logos and graphics needed, as well as for a Style Guide on how to implement the new Corporate Identity.